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The CBS Altitude Group is an advertising sales group embedded within CBS Radio that also provides marketing strategies to clients. CBS Altitude Group clients include:Allstate, American Express, American Family Insurance, AT&T, Bank of America, Bermuda, Coca-Cola, DIRECTV, Dodge Ram, FIAT, Fidelity, General Motors, Jeep, Lionsgate, McDonald’s, Merrill Lynch, Sears, Showtime, Sony, Walgreens〔(CBS Altitude Group Clients ) CBS Altitude Group〕 In 2011, CBS Altitude Group was awarded a W3 Silver Award by the International Academy of Visual Arts for their work with their "Meet the Bermudians" campaign.〔(‘Meet the Bermudians’ Campaign Award ) Newsle〕 ==History== It was founded in 2003 by Richard Lobel and David Goodman.〔(CBS Altitude History ) CBS Altitude Group〕 The group was initially founded as Infinity Solutions & Beyond until 2005 when it was renamed the Altitude Group with Rich Lobel as its head.〔 In 2011, the Altitude Group was assigned as the local engagement division for all CBS Radio assets.〔 The CBS Altitude Group now creates local engagement strategies for marketers across all of CBS local assets including: Radio, TV, Websites, Streaming, Mobile, Social, Out of Home, Live Events. The group is currently led by Rich Lobel as EVP, CMO and Sue McNamara as SVP General Sales Manager. The division represents 126 CBS Radio stations in 27 U.S. markets reaching 56 million unique users and 27 million mobile users.〔(CBS Altitude Group About ) CBS Altitude Group〕 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「CBS Altitude Group」の詳細全文を読む スポンサード リンク
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